The company came into the United Kingdom market with a never-before-seen product. People were showing a ton of love to it via social media, however, nobody was purchasing it. At its lowest point, they were seeing a conversion rate of less than 0.4%. With the industry average being above 2%. Thousands of clicks to the product page with little to no sales. Something was clearly wrong - which is when they reached out to Taijaun, founder of Solutified.
The first plan of action was to structure the landing page in a way so the user can actually enjoy the experience. When a user enjoys his/her experience on a website they are more like to convert. The next plan was to showcase social proof in an overwhelming way that makes the consumer feel they “need” the product. Instead of sending potential customers straight to a product page, we sent them down a funnel that started with a pre-sell page. And most importantly, we re-structured their product description as well as the offering.